That women like beauty and practicality is nothing new to anyone. With cars this is no different. Each year the female audience has expanded its consumption space in the automotive sector, and this has made women choose their favorite models. Beyond the joke of men that wives and girlfriends only choose the color of cars, the female audience has eyes attentive to several characteristics that will be very useful in everyday life, such as space, comfort and economy.
In the streets of cities it is increasingly easy to see a woman behind the wheel. In many cases, she chose and bought the vehicle herself. One of the first characteristics observed by the female audience is the amount of luggage for trinkets and a trunk with adequate capacity to carry luggage. Therefore, often the preferred among women are sedans.
A 2010 survey by Renault pointed out that 42% of cars sold in Brazil are for women. In 2000 they accounted for only 25% of consumers. In those ten years the auto industry has worked to please them. Among the details added thinking of them are woven from benches that do not shred clothes, and especially the socks, doorknobs that protect the nails and objects in smart places. Women also want vibrant colors and high driving position.
Most practices may prefer compact ones. Most of the time, the look and design of these cars is what most attracts women. They have greater visibility, which helps at the time of the goal. The charming design with rounded lines of many compact models also contributes to attract the feminine looks.
Single women, whether students or young professionals, have become such an interesting audience that many automakers have once again offered two-door versions. Although not as practical as the four-door variant, the only two version is ideal for women who do not need the extra doors and gain more safety in big cities.
Moms have a crush on the minivans, who have plenty of space and versatility. This is key to transporting the kids in the back seat to school, shopping or so many outings. The size of the trunk is very important as it should keep pace with the growth of the children. It has to accommodate the cart, bicycles, school backpacks and all family grocery shopping.
There are those who prefer big cars, which make them feel awesome at the wheel, passing the sense of reverence in traffic and with a high driving position. But this is also found in minivans and hatches that offer the elevated driving position.
Car Models for Women
The Ford Ka is not a dream car, but it works very well as a woman’s first car. It is small, it makes it easy to find a parking spot and is economical in fuel consumption. It is more than enough for anyone who needs a vehicle to get around from home to work and to college.
Another small one that is in the feminine heart is the Fiat 500 . The retro model brings a huge list of equipment such as Dual Drive electric steering, dual airbag, ABS brakes with EBD, ESP, Hill Holder, ESS, ASR, air conditioning, on board computer, CD radio with MP3 and auxiliary input with six high loudspeakers, headlights with electric height adjustment, ISOFIX child seat attachment, follow me home, 15 inch alloy wheels, among others.
For ladies looking for driveability and style, the women’s favorite is the Volvo C30 . The Swedish hatch captivates the female audience by the exquisite and unmistakable look and the well-finished interior. In addition, the suspension of the car is very soft. But all this comfort comes at a more expensive price than the others.
The New Beetle has a strong feminine appeal: close to the wheel there is a vase for a flower to be placed and, a few years ago, it was Barbie’s car.
Rounded shapes, French car charm, light electric steering, automatic gearbox, high driving position and several other pampering are responsible for the Citroën C3 being one of women’s favorite cars, especially in red.
Although not very feminine, Honda Fit pleases women for being a practical, easy-to-handle, spacious and economical car.
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