Andy was tired of “large-flowered nylon tents” and clothes of poor quality which do not fit the curvy women. She now launches her own fashion label, therefore, focusing on the simple, sexy and modern style.
We have agreed to meet with Andy in the Bella Center for this summer’s fashion week. But she is not easy to find. At the back of the Hall we manage, however, to track down Andy and her new baby.
-In the past I was in the front hall, but now I’m not down at “the chic” more. In fact, I am deeply puzzled by hoticle. I’m coming and says, I’m going to create a new brand, and the organizers are very enthusiastic. Then I must describe what it is, and so they put me down in the back. It is a clear indication that it is here we will not show. The essence of it all is how we actually consider curvy women: We consider them as a taboo, something that is not smart, something we’d like to store away. They miss just a little, that half of the population is overweight.
No more icon nylon clothing
Why do you have thrown yourself into the project?
-I myself am a size XL, so I am really even in this problem. I am in fact the largest in normal, which can get clothes, and I know many that are much bigger than me, which is chic and want to be chic, but cannot get any. Why should I continue to seek an ideal, which in reality does not exist? Why should I be using to fix anything, as there is so much of in advance?
Yes, because there are already brands designer clothes for larger women. What’s the matter with them?
-There are plenty, but the supply is for me to see the often very icon. It is not designer clothes – that is clothing, where you have the thought that you have to have something on the body. Typically, the problem is that those who have sat and designed things not really dared to look at how more women actually looks like. Often, I also think that it has been of poor quality. In my eyes there’s too much nylon, and Funnily enough I think, not always, the designers are thinking that a woman who is great, also can be sexy. All the sensuality, toughness in the collection – it is almost not.
What characterizes the clothes in large size?
-It is clothes in good qualities. Clothing is easy, so you can just take it on and look good with the same. Something which you can feel sexy and modern. It must not be anything big-flowered nylon tent in turquoise and green, because it’s summer. It seems I often, I experience.
Since Andy for good 14 days ago announced the mark on her Facebook Wall, she has received over 5000 requests from women who are looking forward to a more modern and quality-conscious plus size brand. And also fashion boutiques have smelled gold.
-I thought it was a great girl, most shops that would be interested, but it’s actually the most normal fashion stores. They have often experienced that there comes one into ala me and they think: “F … what shall we do?!”. So they take the biggest jersey tent they can find, or some tunic, because fashion has been a bit oversize … But they may not actually help the woman.
You’re used to design clothing in standard sizes. How did you handle it this time?
-It is a huge advantage that I myself have experience. I have always fluctuated between size 40-42 and 44-46. I know that I don’t look like most who are plus size, but I know good for it to have a big butt and big boobs, and I know very well, where am I on the abdomen it sits. As a designer, I have always worked a lot with design. The androgynous and boyish has never been me, for what I think is the nicest, is actually women’s exuberance. I like the waist and hip, and tits. And it also applies to a size 34-36, so it has nothing to do with whether you are big or small.
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